Digital marketing can be complicated when you don’t know what you’re doing, but the simple truth is, there are hundreds of small businesses or start ups that don’t have access to a marketing team. Although a marketing expert is incredibly helpful, there are ways in which you can use digital marketing or SEO Australia to increase your businesses profits. So here are a few easy digital marketing techniques anyone can use to help promote their business.
Technique 1: Email Marketing
One effective way of contacting customers is through email marketing. This strategy is actually an essential part of any digital marketing strategy, and is a really cost effective way of reaching out to previous customers, or anyone who has signed up to your mailing list. There is a common misconception that email marketing is ineffective because people think that the emails aren’t opened. But recent studies have shown that emails sent out by companies were opened on mobile devices 80% more than they were last year. This is a positive shift, meaning more and more people are opening emails from businesses, what does this mean for the business? Basically, brands are likely to see higher customer retention. However, it is important for consumers to recognize your business name; 42% of people claimed that this determines if they open the email or not. Therefore, if you want your emails to get opened, you need to have an effective branding strategy in place too. If a consumer does not recognize your business, they are unlikely to open the email. So, the best way to use email marketing is in accordance with an effective branding strategy.
Technique 2: Social Media Marketing
It’s no secret that social media is a massive part of business, but if you don’t know what you’re doing, it can seem a little intimidating. Almost everyone has some form of social media profile, so this is a great way to place your brand in front of potential customers. There are two options when it comes to social media marketing, you can either use your profile to create free posts, or you can pay for the website or app to post ads; many businesses decide to do a bit of both. If you are a new business, or don’t have a big budget, starting a social media profile is free and relatively easy, once you have joined, all you have to do is post pictures, videos and any other interesting content to get your profile noticed by your target market. If you have some money to spend on a marketing campaign, it is recommended that you pay for ads to be shown; these ads will only pop up on the profiles of people that are interested in your product, so it is quite a targeted marketing strategy. Essentially, the more you post on any social platform, the more followers, likes and potential customers you will get. Just remember, when it comes to social media, engagement is key, so make sure you are responding to comments!
Technique 3: Content Marketing
Content marketing often goes hand in hand with search engine optimization or SEO Australia and is a great way of encouraging traffic to your website. So what is content marketing? Well this process revolves around posting interesting blogs, articles, videos and pictures on your website. If done correctly, content marketing can increase your ranking on search engines such as Google and this ultimately means people are more likely to click on your website. It is so important to get as many website visits as possible, as the more people that visit, the more people will purchase your product or service. Although content marketing can take a bit of practice, it is certainly worth it and your efforts will pay off when you are near the top of the first page on Google.